CDP: The VIP client book for the digital age
Brick and mortal customer management Way back before the days of Internet shopping, I worked at an upscale retail store. Each associate kept a book with the VIP clients that she “owned” to track her best customers’ contact information, family members, style preferences, sizes, birthday, wish list, and even her store credit card number. When […]
How to build an omnichannel email marketing strategy
Email has proved its worth as one of the most valuable channels to approach your customers. Its prime advantages are: In this article, we share our step-by-step guide to setting up your omnichannel email marketing strategy. 1. Start with the basics You can’t work on optimizing your email revenue and customer engagement without a solid […]
