Insights

Most marketers working on Amazon advertising obsessively focus on ACoS (Advertising Cost of Sales) and ROAS, which measure the direct sales generated by ad investments.

Last week, Google experienced a 𝐡𝐮𝐠𝐞 𝐥𝐞𝐚𝐤 𝐨𝐟 𝐬𝐞𝐚𝐫𝐜𝐡 𝐀𝐏𝐈 𝐝𝐨𝐜𝐮𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧. A set of signals on how Google Search works, what it cares about, how

Everybody is talking about the “buy box”, recently renamed “featured offer”, when discussing Amazon’s performances. But what is the buy box on Amazon? The buy

On Tuesday October 17th, the naYan marketplace team joined Amazon Belgium’s 1st Anniversary event in Brussels. One year after its launch, Amazon Belgium already sold

Marketplaces are booming in Europe. In just two years, marketplace revenue doubled, reaching €200 Billion in 2022 (1). This remarkable growth presents significant opportunities for

There is no bigger story in 2023 than the rise of AI in ecommerce. From personalized shopping experiences to AI chatbots to content creation to demand forecasting, AI is predicted to radically transform the ecommerce landscape for both consumers and businesses.

Once you’ve got your ecommerce brandsite growing and operating well, the natural next step is to look for opportunities to reach new customers. For many

Chances are high you have had to rethink your Paid Search Marketing strategy since Coronavirus. In this article, we highlight the most important tactics you will need to employ during this crisis.

A retail apocalypse is happening with stores seemingly closing down everywhere. Nevertheless, a number of strong brands have been able to swim against the current

Brick and mortal customer management Way back before the days of Internet shopping, I worked at an upscale retail store. Each associate kept a book