AI can pull every trigger at once, and break them all
Generative AI makes content endless and cheap. Here is how it erodes trust in every trigger, and four questions to ask first.
Every trigger has a breaking point
Variable reward, belonging, social proof and four more triggers: why they work on social, and how brands break them.
Stop copying trends. Start pulling triggers.
Seven social media trends, from serialised Reels to social search, and the psychological triggers that make them work.
