What is Amazon TACoS and Why it Matters
Most marketers working on Amazon advertising obsessively focus on ACoS (Advertising Cost of Sales) and ROAS, which measure the direct sales generated by ad investments. For example, if you generate €1,000 in sales by investing €500 in ads, your ACoS would be 50%. We all know that on Amazon, advertising ensures your product appears in […]
Why am I losing the buy box on Amazon?
Everybody is talking about the “buy box”, recently renamed “featured offer”, when discussing Amazon’s performances. But what is the buy box on Amazon? The buy box is the highlighted area in the Amazon’s product page directly linked to the “add to cart” and “buy now” button. If a consumer does not modify the list of […]
Amazon Belgium’s 1-Year Anniversary
On Tuesday October 17th, the naYan marketplace team joined Amazon Belgium’s 1st Anniversary event in Brussels. One year after its launch, Amazon Belgium already sold five million products and includes over 1200 SME’s generating €200 million in export revenue. A huge opportunity for SME companies With € 14.7Bn total online turnover in Belgium in 2022 […]
3 Key Factors Defining The Marketplace Delivery Experience
Marketplaces are booming in Europe. In just two years, marketplace revenue doubled, reaching €200 Billion in 2022 (1). This remarkable growth presents significant opportunities for retailers, but it can also be challenging to stand out from the competition in an increasingly crowded field. Increasingly, it is the marketplace delivery experience that makes or breaks a […]
