Think your usual ecommerce practices will win the buy box on marketplaces? Think again.
Once you’ve got your ecommerce brandsite growing and operating well, the natural next step is to look for opportunities to reach new customers. For many businesses, it may make sense to consider selling on a marketplace like Amazon, bol.com, Zalando or La Redoute. Marketplaces give your products a built-in audience, brands can enjoy the consumer […]
4 SEA best practices to implement right now
Chances are high you have had to rethink your Paid Search Marketing strategy since Coronavirus. In this article, we highlight the most important tactics you will need to employ during this crisis.
When brands become retailers
A retail apocalypse is happening with stores seemingly closing down everywhere. Nevertheless, a number of strong brands have been able to swim against the current by opening their own new sales channels. Brands that become retailers themselves: a survival strategy that works? Recently, Levi’s announced plans to open as many as 100 new stores in […]
CDP: The VIP client book for the digital age
Brick and mortal customer management Way back before the days of Internet shopping, I worked at an upscale retail store. Each associate kept a book with the VIP clients that she “owned” to track her best customers’ contact information, family members, style preferences, sizes, birthday, wish list, and even her store credit card number. When […]
How to build an omnichannel email marketing strategy
Email has proved its worth as one of the most valuable channels to approach your customers. Its prime advantages are: In this article, we share our step-by-step guide to setting up your omnichannel email marketing strategy. 1. Start with the basics You can’t work on optimizing your email revenue and customer engagement without a solid […]
