We are nayan
We are nayan
We are 70+ omnichannel specialists who build, manage and grow the direcet-to-consumer (D2C) e-commerce for international brands such as Samsonite, Lipault, KitchenAid, Sennheiser Consumer as well as emerging ambitious D2C initiatives like Silk’n and Revor Group (Tuur Sleep).
Everything it takes to sell direct, from one joint team.
Shaping your D2C and marketplace strategy together with your management, and building the foundations: a webshop and platform connected to your ERP, product information and systems.
Running the full commerce operation every day: your stores, orders, customer care, and payments and VAT as your Merchant of Record.
From localised SEO to targeted campaigns and marketplaces, we drive D2C performance through marketing and insight-driven acceleration.
Three loops that turn AI from a clever chat into a growth engine.
Generative AI makes content endless and cheap. Here is how it erodes trust in every trigger, and four questions to ask first.
Variable reward, belonging, social proof and four more triggers: why they work on social, and how brands break them.
Looking for an experienced partner to grow your ecommerce business? Let’s talk.
