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Google Search Algorithm exposed

Last week, Google experienced a ๐ก๐ฎ๐ ๐ž ๐ฅ๐ž๐š๐ค ๐จ๐Ÿ ๐ฌ๐ž๐š๐ซ๐œ๐ก ๐€๐๐ˆ ๐๐จ๐œ๐ฎ๐ฆ๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง. A set of signals on how Google Search works, what it cares about, how it ranks content… we got an unprecedented look into Googleโ€™s inner workings.

The leak has been shared, reported and documented by renowned SEO experts Rand Fishkin and Mike King. Amidst the vast amount of leaked information and authors covering/discussing it, we’ve been looking for articles that summarize it quite well:

๐—ฅ๐—ฎ๐—ป๐—ฑ ๐—™๐—ถ๐˜€๐—ต๐—ธ๐—ถ๐—ป’๐˜€ ๐Ÿณ ๐—บ๐—ถ๐—ป๐˜‚๐˜๐—ฒ ๐—ฒ๐˜…๐—ฝ๐—น๐—ฎ๐—ถ๐—ป๐—ฒ๐—ฟ ๐˜ƒ๐—ถ๐—ฑ๐—ฒ๐—ผ.

The Google API Leak Should Change How Marketers and Publishers Do SEO

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๐—ฆ๐—ต๐—ผ๐—ฟ๐˜ ๐—ฎ๐—ฟ๐˜๐—ถ๐—ฐ๐—น๐—ฒ ๐—ต๐—ถ๐—ด๐—ต๐—น๐—ถ๐—ด๐—ต๐˜๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—บ๐—ผ๐˜€๐˜ ๐—ถ๐—บ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฎ๐—ป๐˜ ๐—น๐—ฒ๐—ฎ๐—ธ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ณ๐—ถ๐—ป๐—ฑ๐—ถ๐—ป๐—ด๐˜€:

https://berkayvuran.medium.com/inside-googles-algorithm-leak-uncovering-the-hidden-factors-shaping-seo-4eb247564163ย 

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๐—ฆ๐—ผ๐—บ๐—ฒ๐˜„๐—ต๐—ฎ๐˜ ๐—น๐—ผ๐—ป๐—ด๐—ฒ๐—ฟ ๐—ฎ๐—ฟ๐˜๐—ถ๐—ฐ๐—น๐—ฒ๐˜€ ๐—ฏ๐˜‚๐˜ ๐˜„๐—ฒ๐—น๐—น ๐˜„๐—ฟ๐—ถ๐˜๐˜๐—ฒ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—ฝ๐—ฟ๐—ฒ๐˜๐˜๐˜† ๐—ฑ๐—ฒ๐˜๐—ฎ๐—ถ๐—น๐—ฒ๐—ฑ:

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๐—ช๐—ต๐—ฎ๐˜ ๐—ฎ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ถ๐—ป๐—ด๐˜€ ๐—ณ๐—ฟ๐—ผ๐—บ ๐˜๐—ต๐—ถ๐˜€ ๐—น๐—ฒ๐—ฎ๐—ธ? ๐—”๐—ป๐—ฑ ๐—ต๐—ผ๐˜„ ๐—ฐ๐—ฎ๐—ป ๐—ถ๐˜ ๐—ฏ๐—ฒ ๐—ฎ๐—ฝ๐—ฝ๐—น๐—ถ๐—ฒ๐—ฑ? The following video gives a pretty good idea:ย 
https://www.youtube.com/watch?v=KX3Yt67mu_M

๐—ก๐—ผ ๐˜๐—ถ๐—บ๐—ฒ ๐˜๐—ผ ๐—ฟ๐—ฒ๐—ฎ๐—ฑ ๐—ผ๐—ฟ ๐˜„๐—ฎ๐˜๐—ฐ๐—ต ๐˜ƒ๐—ถ๐—ฑ๐—ผ๐—ฒ๐˜€? ๐—›๐—ฒ๐—ฟ๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐˜€๐—ผ๐—บ๐—ฒ ๐—ธ๐—ฒ๐˜† ๐˜๐—ฎ๐—ธ๐—ฒ๐—ฎ๐˜„๐—ฎ๐˜†๐˜€.

The leak reveals that the following factors are more important than ever for organic search success:

โœ…Focus on brand. Building a strong recognized brand is a hugely important ranking factor for SEO.
โœ… Domain authority: Google does measure sitewide authority.
โœ… Google tracks Chrome visits to determine user behavior.
โœ… User experienceย isย king.
โœ… CTRย does actually matter.
โœ… So does Page titles.
โœ… Backlinksย are still a key factor.
โœ… Dates, freshnessย andย author expertiseย are important.