Last week, Google experienced a ๐ก๐ฎ๐ ๐ ๐ฅ๐๐๐ค ๐จ๐ ๐ฌ๐๐๐ซ๐๐ก ๐๐๐ ๐๐จ๐๐ฎ๐ฆ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง. A set of signals on how Google Search works, what it cares about, how it ranks content… we got an unprecedented look into Googleโs inner workings.
The leak has been shared, reported and documented by renowned SEO experts Rand Fishkin and Mike King. Amidst the vast amount of leaked information and authors covering/discussing it, we’ve been looking for articles that summarize it quite well:
๐ฅ๐ฎ๐ป๐ฑ ๐๐ถ๐๐ต๐ธ๐ถ๐ป’๐ ๐ณ ๐บ๐ถ๐ป๐๐๐ฒ ๐ฒ๐ ๐ฝ๐น๐ฎ๐ถ๐ป๐ฒ๐ฟ ๐๐ถ๐ฑ๐ฒ๐ผ.
The Google API Leak Should Change How Marketers and Publishers Do SEO
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๐ฆ๐ต๐ผ๐ฟ๐ ๐ฎ๐ฟ๐๐ถ๐ฐ๐น๐ฒ ๐ต๐ถ๐ด๐ต๐น๐ถ๐ด๐ต๐๐ถ๐ป๐ด ๐๐ต๐ฒ ๐บ๐ผ๐๐ ๐ถ๐บ๐ฝ๐ผ๐ฟ๐๐ฎ๐ป๐ ๐น๐ฒ๐ฎ๐ธ๐ ๐ฎ๐ป๐ฑ ๐ณ๐ถ๐ป๐ฑ๐ถ๐ป๐ด๐:
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๐ฆ๐ผ๐บ๐ฒ๐๐ต๐ฎ๐ ๐น๐ผ๐ป๐ด๐ฒ๐ฟ ๐ฎ๐ฟ๐๐ถ๐ฐ๐น๐ฒ๐ ๐ฏ๐๐ ๐๐ฒ๐น๐น ๐๐ฟ๐ถ๐๐๐ฒ๐ป ๐ฎ๐ป๐ฑ ๐ฝ๐ฟ๐ฒ๐๐๐ ๐ฑ๐ฒ๐๐ฎ๐ถ๐น๐ฒ๐ฑ:
- https://sheknowsseo.co/google-search-algorithm-leak/
- https://medium.com/@bobcristello/seo-game-changer-inside-the-massive-google-document-leak-5abc680553b5
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๐ช๐ต๐ฎ๐ ๐ฎ๐ฟ๐ฒ ๐๐ต๐ฒ ๐น๐ฒ๐ฎ๐ฟ๐ป๐ถ๐ป๐ด๐ ๐ณ๐ฟ๐ผ๐บ ๐๐ต๐ถ๐ ๐น๐ฒ๐ฎ๐ธ? ๐๐ป๐ฑ ๐ต๐ผ๐ ๐ฐ๐ฎ๐ป ๐ถ๐ ๐ฏ๐ฒ ๐ฎ๐ฝ๐ฝ๐น๐ถ๐ฒ๐ฑ? The following video gives a pretty good idea:ย
https://www.youtube.com/watch?v=KX3Yt67mu_M
๐ก๐ผ ๐๐ถ๐บ๐ฒ ๐๐ผ ๐ฟ๐ฒ๐ฎ๐ฑ ๐ผ๐ฟ ๐๐ฎ๐๐ฐ๐ต ๐๐ถ๐ฑ๐ผ๐ฒ๐? ๐๐ฒ๐ฟ๐ฒ ๐ฎ๐ฟ๐ฒ ๐๐ผ๐บ๐ฒ ๐ธ๐ฒ๐ ๐๐ฎ๐ธ๐ฒ๐ฎ๐๐ฎ๐๐.
The leak reveals that the following factors are more important than ever for organic search success:
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Focus on brand. Building a strong recognized brand is a hugely important ranking factor for SEO.
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Domain authority: Google does measure sitewide authority.
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Google tracks Chrome visits to determine user behavior.
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User experienceย isย king.
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CTRย does actually matter.
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So does Page titles.
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Backlinksย are still a key factor.
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Dates, freshnessย andย author expertiseย are important.
